What is synergy?

What is synergy?

Synergy is a state when two or more things(in this case - two or more movie companies) work together in a particular fruitful way that produces an effect greater the sum of their individual effects. Also synergy comes from Greek and if you translate it into English it means "working together".

Christopher Nolan and "The Dark Knight Rises" interview.

Christopher Nolan - Trilogy of Batman, Inception

Christopher Nolan worked in "The Dark Knight Rises" movie with talented actors such as:

• Christian Bale - Christopher Nolan worked in 4 movies with Bale.
• Tom Hardy - He worked with him in movies "The Dark Night rises" and "Inception".
• Micheal Caine - Nolan worked with him in 5 movies.
• Joseph Gordon-Levitt - He was part of Nolan's plan in "The Dark Knight Rises" also in "Inception" He chose these actors because they were really good and suitable for the movie. Especially he choose Tom Hardy because he had that look and voice that Christopher imagined in movie. (Click here too hear and too see him)
  
  The film introduces Cat-women as Selina Kyle (Anne Hathaway), a sly, morally ambiguous cat burglar. Anne Hathaway and Christopher Nolan have never had anything in common. It was his first movie working with Anne. Nolan choose Anne because he wanted to bring something new into batman therefore he picked her.. and he knew she was the right one for the movie

The Dark Knight Rises - Case Study

Discuss how the film viewing experience has changed with reference to Warner Bros and "The Dark Knight Rises". What may the future hold? (Make reference to finance, organisation, production, distribution, marketing and exhibition)

Finance

• The budget of the movie: $250,000,000 / £153,262,345 estimated.
• The office box after movie release was $1.08 billion / £662,093,319
• The estimated profit from the movie worldwide was: $804343943 / £493,102,547
  "The Dark Knight Rises" had largest budget of all time Batman movies. Also it is in top 3 movie list with biggest budget. Click here to see it!

Production

• The production of movie took place in "Pinewood studio" which is located near London, and it was prime place. However various filming took place worldwide scale.
• Batman was also filmed in Hong Kong around various places and buildings. Helicopters and airplanes C-130 (press here to see!) was hired to shoot a scene.
• Also they used IMAX (press here to see!) cameras which really challenged and lead to many problems filmmakers because it was heavy and way larger than normal cameras...

Marketing

• Batman the Dark Knight rises used Mountain Due as a Marketing technique in hoping that Mountain Due would promote the soon to be released film.
• Posters from the movie in real life subways, bus stations and in all general places where people visit.
                                                        The look of the poster

• Also they had many different posters of the movie in one place. The promo was mainly used to let people taste film and the main character. These was found on buses, magazines also in newspapers.. Click here to see it!
• The Billboard sign at the side of the road was an exclusive marketing product that passers by could glance at whilst on their travels.
• Also the posted a map in over 1000s of different locations were die hard batman and comic fans could reach it in this map it provided clues on where to go to receive a 6 minute prologue of the film that hadn't been seen by the human eye before. Click here to see it!
• Moreover they made so much money from tops, phone cases, mugs, pajamas, toys and such more. This was part of marketing and advertising of the movie.
  
  

Exhibition

The Dark Knight Rises exhibition video

• Exhibition occurred at The Galleries in Sydney, America on 02 Jul 2012-31 Jul 2012, also it was free so people who attended to exhibition didn't have to pay for the entry.