Case study 1: Iron Man (Favreau, 2008) - Is it a blockbuster?

Paragraph 1 - Story line:

• How is it accesible to global audiences?
• What is it trying to tell the audience?
• How does it engage the audience?
• How much has the film maker spent on the film making?
• What make the story line simple? 

 Jon Favreau had $186 million of production budget for Iron Man. Iron Man gigantic budget is equal to The Dark Knight in 2008. When Iron Man was released it was accessible to global audience by social networks, posters and etc, this gave huge success to Iron Man on the date of release. In this movie story line shows us how Tony Stark who is Iron Man is trying to stop materialistic dictator which has a secret weapon made to fight present evil and for future battles. This movie engages audiences by showing how advanced warfare technology can give superiority to protect people also fight the presented evil in the movie. After release the worldwide gross of Iron Man was $582 million. It is easy to understand what story line is telling the audience, because it easy to spot what is the main character in the movie is trying to achieve, however its not too obvious and it really sucks you into it.

Paragraph 2 - Characters:

• How does the film create its characters so they're easy to understand? And why?
• What kind of characters does it include?

  The main and most characters in Iron Man is easy to spot just by their appearence, and their actions.
Obadiah Stane is easy to tell that he is vilain because of his looks and the way he reacts to statements made in the movie and it becomes even more clear during the movie. Jeff Bridges character is shown as

Paragraph 3 - Value:

• How is the film marketed/valued by the look? What do they include for the special/original effect?
• What makes them expensive?
• How does it excite the audience?

  From audience point of view this movie looks like it really high value just from its look, because of the place the movie was set. Also the costumes look really expensive and the special effects makes it look so reallistic. The technology showned in the movie is breathtaking such as hollograms and etc.
Paragraph 4 - Marketing:

• Is the film you have chosen became a brand? CD/DVD video sales.
• Is it meronandising? How?
• Does it bring any rewards? (for example oscars, etc)
• What kind of things are out there associated with the movie?

  Iron man was nominated for oscar, because of thei best achievement sound editing also in best achievement in visual effects. Moreover "BAFTA" Film award nomited Iron Man for best special visual effects.